Reduce, reuse, then recycle: this was where recycling was intended to fit within the circular economy. Instead, recycling has become the scapegoat for unchecked plastic packaging production.

We will never recycle our way out of the plastic pollution crisis. But with support, regulation, and investments, we can rebuild the recycling system, a vital part of a Zero Waste society.

Chasing arrows was produced by Peak Plastic Foundation, an Emmy Award-winning filmmaking collective working toward ending fossil fuels.

AMBR is a coalition founded by four of the original pioneers of mission-driven, community-based nonprofit recycling in the U.S. Together, we are guiding new recycling policies and infrastructure investments to rebuild credible, transparent recycling systems. AMBR’s founding members are Eco-Cycle, Ecology Center, Eureka Recycling, and Recycle Ann Arbor.